ISEM Packaging Group was pleased to take part in SILENZIO., the immersive olfactory project created by the students of the Italian Perfumery Institute and presented at the 16th edition of Esxence, The Art Perfumery Event.
As part of this collaborative initiative, our Tuscan team contributed its expertise in luxury packaging by manufacturing the premium rigid box designed to contain the home fragrance created for the project.
This collaboration highlights the role of luxury packaging as an integral part of the sensory experience: not merely a container, but an element capable of giving form, value and presence to a creative concept.
Born from the meeting of research, sensory culture and contemporary design, SILENZIO. interprets fragrance as an experience of calm, listening and memory, transforming scent into a space for emotional and sensory connection. With the support and creative direction of the Italian Perfumery Institute, a benchmark in Italy for the training of future professionals in the fragrance and beauty sectors, and with the contribution of several industry partners, SILENZIO. took shape as a fragrance experience designed to express the identity of Esxence through an evocative and contemporary olfactory signature.
The project originated from a precise brief: to create a signature scent for the event, capable of embodying the values of international artistic perfumery, namely excellence, research, inclusivity and olfactory culture, transforming fragrance into sensory memory.
The home fragrance developed by the students stands out for its discreet yet recognisable presence, designed to encourage listening and sensory regeneration, while leaving room for personal and emotional interpretation. Its notes unfold around a refined balance between aromatic brightness and enveloping depth: incense, bergamot and juniper berries in the opening; cypress, jasmine absolute and amyris at the heart; vanilla, amber notes, cedarwood and sandalwood in the base.
The concept fitted perfectly within the theme of this edition of Esxence, offering a sensory pause within the dynamic atmosphere of the fair: an invitation to slow down, listen and rediscover the evocative power of fragrance.
“SILENZIO. was conceived as a breath for the senses: an olfactory presence capable of enhancing the space without dominating it, creating a subtle yet persistent memory of the experience,” explained the students involved.
During Esxence, the students of the Italian Perfumery Institute presented the project in a conference held on 6 June at 11:30 a.m. Throughout the event, visitors were invited to the dedicated space, where FRAGMENTS OF SILENCE also took shape: an artistic installation conceived as a small museum of traces, a narrative journey through objects, materials, photographs, notes and memories revealing the invisible creative process behind the birth of a fragrance.
The installation brought together contributions from all the partners involved in the project, along with fragments of the work developed by the students during the project work, transforming the creative backstage into an emotional and sensory archive open to the public.
SILENZIO. is not merely a home fragrance, but a cultural project that explores scent as a language, a memory and a space of connection between people, matter and imagination.
The entire project was made possible thanks to the collaboration of numerous partners, including ISEM Packaging Group, which contributed technical, manufacturing and creative expertise to help bring the experience to life: from the fragrance itself to the packaging and exhibition elements. Together, the project partners demonstrated how craftsmanship, innovation and collaboration can transform a creative vision into a tangible and memorable experience.
