Abu Dhabi, United Arab Emirates, 6 May 2026 – ISEM Packaging Group, a leading European manufacturer of high-end packaging solutions for the beauty, fragrance, fashion and gourmet food sectors, has signed a Memorandum of Understanding (MoU) with 2PointZero Group and KEZAD Group, one of the UAE’s largest operators of integrated economic zones, to explore the establishment of a new packaging manufacturing facility in Abu Dhabi.
2PointZero Group has been the majority shareholder of ISEM Packaging Group since February 2026, supporting the group’s long-term industrial development strategy. ISEM has also maintained a commercial office in Dubai for the past four years, serving customers across the GCC region and strengthening its proximity to local and international clients. In addition, through EGISA, a Spain‑based entity of the group, ISEM has been exporting packaging solutions to the Middle East for more than 25 years, reflecting a long‑standing commercial presence and established customer base in the region.
The agreement was signed during Make it in the Emirates 2026, held at ADNEC, Abu Dhabi, and aligns with the UAE’s national industrial strategy and the Ministry of Industry and Advanced Technology’s In‑Country Value (ICV) programme.
A regional hub for the Gulf market
The MoU establishes a framework for collaboration to assess the technical, operational and regulatory requirements for developing a high-value-added packaging manufacturing facility, with Khalifa Economic Zones Abu Dhabi (KEZAD) currently under active consideration as the preferred location.
Developed according to European standards, the future plant would manufacture high-end packaging solutions for the region’s fast-growing perfume, beauty, luxury gifting and gourmet food markets, serving customers across the UAE and the wider Gulf Cooperation Council (GCC). The project aims to reduce lead times, strengthen customer proximity and ensure locally manufactured supply while maintaining the quality standards that define ISEM.
Strengthening ISEM’s international expansion strategy
Francesco Pintucci, Chairman of ISEM Packaging Group, commented:
“Establishing a regional industrial presence represents a natural step in ISEM’s development strategy. The Middle East—and particularly the GCC—is becoming increasingly important for many of our international beauty, luxury and gourmet food clients. Developing local manufacturing capabilities, with KEZAD under evaluation as a potential site, would allow us to better support their growth while maintaining the European quality standards that distinguish ISEM.”
The proposed Abu Dhabi facility would mark ISEM’s first manufacturing footprint in the GCC region, complementing its long‑established commercial presence and export activities in the Middle East. Conceived as a regional industrial hub, it would complement ISEM’s existing European operations while strengthening supply chain resilience and creating added value for both international customers and the local industrial ecosystem.
Next steps
The MoU is non‑binding and reflects the parties’ intention to continue evaluating the project with a view to entering into definitive agreements, subject to internal approvals and confirmation of the final location.
