{"id":11716,"date":"2025-12-10T15:04:26","date_gmt":"2025-12-10T14:04:26","guid":{"rendered":"https:\/\/isempackaginggroup.com\/?p=11716"},"modified":"2025-12-10T16:07:00","modified_gmt":"2025-12-10T15:07:00","slug":"eco-glitter-une-innovation-qui-conjugue-esthetique-du-luxe-et-durabilite","status":"publish","type":"post","link":"https:\/\/isempackaginggroup.com\/fr\/eco-glitter-une-innovation-qui-conjugue-esthetique-du-luxe-et-durabilite\/","title":{"rendered":"Eco Glitter : une innovation qui conjugue esth\u00e9tique du luxe et durabilit\u00e9"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Dans l\u2019univers du luxe, le packaging n\u2019est pas un simple contenant : il incarne l\u2019identit\u00e9 d\u2019une marque et transmet ses valeurs<\/strong>. Aujourd\u2019hui, cette dimension esth\u00e9tique et \u00e9motionnelle entre en r\u00e9sonance avec un autre crit\u00e8re devenu incontournable dans les choix des consommateurs : la durabilit\u00e9<\/a>.<\/p>\n

Selon le rapport La durabilit\u00e9 dans le packaging \u2013 Ce que valorisent les consommateurs europ\u00e9ens en 2025 <\/em>de McKinsey, l\u2019int\u00e9r\u00eat des Europ\u00e9ens pour des mat\u00e9riaux plus responsables ne cesse de progresser. Les consommateurs accordent une attention particuli\u00e8re \u00e0 la r\u00e9duction du plastique, aux mat\u00e9riaux renouvelables et \u00e0 une transparence accrue sur les choix mati\u00e8re. <\/strong>Et surtout, ils attendent des solutions durables qu\u2019elles pr\u00e9servent la qualit\u00e9, l\u2019esth\u00e9tique et la fonctionnalit\u00e9 – un imp\u00e9ratif absolu pour le packaging premium et de luxe.<\/p>\n

L\u2019enqu\u00eate consommateurs Pro Carton 2025<\/em>, men\u00e9e par l\u2019association europ\u00e9enne des fabricants de carton, confirme cette \u00e9volution :
\n\u2022 75 % consid\u00e8rent la durabilit\u00e9 du packaging comme un crit\u00e8re \u00ab important \u00bb ou \u00ab tr\u00e8s important \u00bb<\/strong> ;
\n\u2022 70 % attachent une grande importance \u00e0 la r\u00e9duction du plastique<\/strong> ;
\n\u2022 72 % privil\u00e9gient des mat\u00e9riaux renouvelables ou recyclables<\/strong> ;
\n\u2022 et 64 % estiment que le packaging influence directement leur perception de l\u2019engagement RSE d\u2019une marque.<\/strong><\/p>\n

En d\u2019autres termes, le packaging est devenu l\u2019un des signaux les plus lisibles d\u2019une d\u00e9marche environnementale cr\u00e9dible.<\/strong> Dans ce contexte, ISEM Packaging Group<\/strong>, en s\u2019appuyant sur l\u2019expertise technologique d\u2019EGISA<\/strong>, d\u00e9voile Eco Glitter<\/strong>, une solution con\u00e7ue pour d\u00e9passer les limites du glitter traditionnel tout en pr\u00e9servant l\u2019\u00e9clat signature du packaging de luxe et en rempla\u00e7ant progressivement les mat\u00e9riaux d\u2019origine fossile par des alternatives renouvelables.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11721″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Pourquoi le glitter est devenu un sujet strat\u00e9gique<\/strong><\/p>\n

Le glitter traditionnel utilis\u00e9 sur les \u00e9tuis premium est compos\u00e9 de microparticules plastiques et est g\u00e9n\u00e9ralement appliqu\u00e9 sur un support PET m\u00e9tallis\u00e9. Depuis plusieurs ann\u00e9es, ce type de mat\u00e9riau est au c\u0153ur des d\u00e9bats europ\u00e9ens sur la r\u00e9duction des polym\u00e8res d\u2019origine fossile : le r\u00e8glement europ\u00e9en 2023\/2055<\/strong> vise pr\u00e9cis\u00e9ment \u00e0 limiter les microplastiques ajout\u00e9s intentionnellement aux produits.<\/p>\n

En parall\u00e8le, de nombreuses marques de luxe remplacent le film PET m\u00e9tallis\u00e9 par le cold foil<\/strong>, une technologie qui permet une m\u00e9tallisation s\u00e9lective sans laisser de plastique sur le packaging<\/strong> et sans compromettre la recyclabilit\u00e9. Une \u00e9volution qui refl\u00e8te la volont\u00e9 croissante de r\u00e9duire les composants fossiles, y compris dans les finitions d\u00e9coratives<\/strong>.<\/p>\n

M\u00eame si le packaging premium n\u2019est pas directement concern\u00e9 par ces restrictions<\/strong> – le glitter \u00e9tant encapsul\u00e9 dans un vernis UV et ne se dispersant pas – le secteur du luxe \u00e9volue d\u00e9sormais dans un contexte o\u00f9 chaque choix de mat\u00e9riau communique un positionnement. Et le message de l\u2019Europe est clair : d\u00e8s lors qu\u2019une alternative non fossile offre des performances comparables, son adoption est fortement encourag\u00e9e<\/strong>.<\/p>\n

Dans le m\u00eame temps, les marques acc\u00e9l\u00e8rent<\/strong>. De nombreux acteurs de la beaut\u00e9 et de la parfumerie ont inscrit la r\u00e9duction du plastique vierge et l\u2019usage accru de mat\u00e9riaux renouvelables dans leurs objectifs 2030.<\/strong> Et cela ne concerne plus seulement les composants structurels du packaging, mais aussi les finitions d\u00e9coratives plus complexes. Ainsi, le glitter n\u2019est plus un simple effet scintillant : c\u2019est un enjeu strat\u00e9gique, \u00e0 la crois\u00e9e de la r\u00e9glementation, de la R&D et du positionnement de marque – et v\u00e9ritable avantage concurrentiel.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11724″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Eco Glitter : une alternative d\u2019origine v\u00e9g\u00e9tale pour les finitions haut de gamme<\/strong><\/p>\n

C\u2019est dans ce contexte culturel, r\u00e9glementaire et de march\u00e9 qu\u2019est n\u00e9 Eco Glitter<\/strong>, l\u2019alternative au glitter traditionnel d\u00e9velopp\u00e9e par EGISA et promue par ISEM Packaging Group.<\/strong><\/p>\n

Son principal atout r\u00e9side dans le mat\u00e9riau : Eco Glitter est fabriqu\u00e9 \u00e0 partir d\u2019un film de cellulose d\u2019origine v\u00e9g\u00e9tale<\/strong>, offrant une alternative plus durable au plastique d\u00e9riv\u00e9 du p\u00e9trole. Cela permet aux marques de :
\n\u2022 substituer un mat\u00e9riau fossile par une ressource renouvelable<\/strong> ;
\n\u2022 r\u00e9duire leur d\u00e9pendance au PET<\/strong> ;
\n\u2022 conserver le m\u00eame effet brillant et scintillant<\/strong> conforme aux standards du luxe.<\/p>\n

Cette approche permet de faire \u00e9voluer les mat\u00e9riaux de mani\u00e8re responsable, tout en pr\u00e9servant la couleur, la luminosit\u00e9 et la coh\u00e9rence visuelle – trois exigences essentielles du packaging haut de gamme. C\u2019est ce que nous appelons la substitution responsable<\/strong> : int\u00e9grer des mat\u00e9riaux plus vertueux d\u00e8s que c\u2019est techniquement possible, tout en pr\u00e9servant l\u2019esth\u00e9tique.<\/p>\n

Par ailleurs, Eco Glitter est totalement int\u00e9gr\u00e9 dans un vernis UV<\/strong>, formant une couche homog\u00e8ne et stable. Cela garantit une performance \u00e9lev\u00e9e, emp\u00eache la lib\u00e9ration de particules et assure un rendu impeccable et durable<\/strong> – parfaitement adapt\u00e9 aux attentes des secteurs beaut\u00e9 et parfumerie.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11727″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Une intuition devenue r\u00e9alit\u00e9 : Eco Glitter pour \u201cI Want Choo\u201d<\/strong><\/p>\n

Comment le projet Eco Glitter a-t-il commenc\u00e9 ? Par l\u2019intuition d\u2019EGISA que m\u00eame une finition scintillante pouvait \u00e9voluer vers des mat\u00e9riaux plus responsables sans perdre son attrait esth\u00e9tique.<\/strong> Une conviction suffisamment forte pour que l\u2019\u00e9quipe d\u00e9veloppe un premier prototype initial comme projet d\u2019auto-promotion et le pr\u00e9sente comme innovation il y a quatre ans au salon Luxe Pack Monaco. C\u2019est l\u00e0 qu\u2019Interparfums<\/strong>, maison reconnue pour d\u00e9velopper des parfums pour les grandes marques de luxe<\/strong>, a imm\u00e9diatement per\u00e7u son potentiel.<\/p>\n

S\u2019ouvre alors un cycle de d\u00e9veloppement qui donnera naissance \u00e0 quatre g\u00e9n\u00e9rations d\u2019\u00e9tuis pliants Jimmy Choo I Want Choo<\/strong>. Un parcours marqu\u00e9 par une recherche continue et des d\u00e9fis techniques majeurs : stabilit\u00e9 des couleurs et du scintillement<\/strong> (crucial en beaut\u00e9), optimisation des processus industriels \u00e0 grande vitesse<\/strong>, compatibilit\u00e9 avec des vernis complexes et des finitions premium exigeantes<\/strong>.<\/p>\n

Apr\u00e8s les \u00e9ditions Jimmy Choo<\/strong> I Want Choo <\/em><\/strong>(\u00e9dition rouge) et I Want Choo Forever (<\/strong>\u00e9dition noire)<\/em>, toutes deux d\u00e9velopp\u00e9es en glitter traditionnel avec un film PET de 12 \u03bcm, Interparfums a souhait\u00e9 faire \u00e9voluer davantage son packaging embl\u00e9matique en introduisant une approche plus responsable en mati\u00e8re de mat\u00e9riaux.<\/p>\n

I Want Choo Le Parfum <\/strong>(Gold Edition) inaugure cette transition, avec l\u2019introduction officielle d\u2019Eco Glitter, fabriqu\u00e9 \u00e0 partir d\u2019un film de cellulose d\u2019origine v\u00e9g\u00e9tale<\/strong>. Cette version a \u00e9galement initi\u00e9 la transition vers un film PET de 8 \u03bcm, entra\u00eenant une r\u00e9duction de 33 % de plastique<\/strong>, tout en pr\u00e9servant l\u2019\u00e9quilibre visuel exig\u00e9 par la marque.<\/p>\n

La derni\u00e8re \u00e9volution, I Want Choo With Love <\/strong>(\u00e9dition rose), lanc\u00e9e en 2025, constitue l\u2019avanc\u00e9e la plus significative : l\u2019\u00e9tui abandonne compl\u00e8tement le film PET m\u00e9tallis\u00e9 au profit du marquage \u00e0 froid (cold foil), ce qui r\u00e9duit encore la pr\u00e9sence de plastique et am\u00e9liore la recyclabilit\u00e9. Une avanc\u00e9e technique majeure, puisque le marquage \u00e0 froid (cold foil) permet de m\u00e9talliser uniquement les zones n\u00e9cessaires – sans laminer toute la surface de l\u2019\u00e9tui – r\u00e9duisant ainsi l\u2019empreinte plastique tout en pr\u00e9servant un impact visuel exceptionnel.<\/p>\n

Cette progression a permis \u00e0 la marque de conserver toute l\u2019expressivit\u00e9 propre \u00e0 l\u2019univers Jimmy Choo, tout en r\u00e9duisant de mani\u00e8re significative l\u2019empreinte environnementale de l\u2019\u00e9tui.<\/p>\n

As\u00a0Pauline Moret<\/strong>,\u00a0Purchasing and Packaging Development Manager at Interparfums<\/strong>, explains: \u201cThe aim was to create a packaging that was not only distinctive and visually striking, but also in line with the brand\u2019s values of sustainability. We therefore introduced elements such as the\u00a0eco glitter for a more responsible sparkle effect<\/strong>, as well\u00a0as reducing the plastic content by 33%<\/strong>\u00a0thanks to the limited use of polyester in the folding carton. In this way, the design combines aesthetics with environmental commitment.\u201d<\/em><\/p>\n

Comme l\u2019explique Pauline Moret, Responsable achats et d\u00e9veloppement packaging chez Interparfums<\/strong> :
\n\u00ab Nous voulions un packaging distinctif et visuellement impactant, mais aussi align\u00e9 avec les valeurs de durabilit\u00e9 de la marque. L\u2019\u00e9co glitter nous a permis d\u2019obtenir un effet scintillant plus responsable<\/strong>, et la r\u00e9duction de 33 % du plastique<\/strong> gr\u00e2ce \u00e0 un usage limit\u00e9 du polyester va clairement dans ce sens. Le design allie ainsi esth\u00e9tique et engagement environnemental. \u00bb<\/em><\/p>\n

Prochain d\u00e9fi ?<\/strong> La compatibilit\u00e9 avec les vernis \u00e0 base d\u2019eau<\/strong>. C\u2019est une \u00e9tape techniquement complexe, sur laquelle les \u00e9quipes R&D d\u2019ISEM Packaging Group travaillent activement afin d\u2019am\u00e9liorer encore la recyclabilit\u00e9 dans les syst\u00e8mes de pulpage. Cela refl\u00e8te notre engagement continu \u00e0 faire progresser l\u2019innovation mat\u00e9rielle sur l\u2019ensemble de la cha\u00eene de valeur du packaging, pour garantir que chaque \u00e9volution renforce \u00e0 la fois la performance et la responsabilit\u00e9 environnementale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11730″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Regarder vers l\u2019avenir : pourquoi l\u2019innovation est essentielle<\/strong><\/p>\n

Les tendances mondiales montrent clairement que la durabilit\u00e9 n\u2019est plus un atout optionnel, mais un moteur de transformation de toute la cha\u00eene de valeur du packaging. Le rapport McKinsey Packaging durable \u2013 Perceptions des consommateurs \u00e0 l\u2019\u00e9chelle mondiale en 2025 <\/em>indique que la recyclabilit\u00e9 est est aujourd\u2019hui le crit\u00e8re le plus important dans l\u2019\u00e9valuation d\u2019un packaging durable, tandis que les mat\u00e9riaux renouvelables sont de plus en plus per\u00e7us comme des indicateurs tangibles de l\u2019engagement environnemental d\u2019une marque.<\/p>\n

Dans le m\u00eame temps, les produits mettant en avant des attributs durables ont enregistr\u00e9 une croissance cumul\u00e9e de 28 % en cinq ans<\/strong> – un signe ind\u00e9niable que la durabilit\u00e9 est devenue un levier de comp\u00e9titivit\u00e9 global<\/strong>. Et les consommateurs attendent clairement des marques et des fabricants de packaging qu\u2019ils prennent la t\u00eate de l\u2019innovation dans ce domaine<\/strong>, ce qui acc\u00e9l\u00e8re le d\u00e9veloppement de solutions techniques et esth\u00e9tiques toujours plus pointues.<\/p>\n

C\u2019est dans cette dynamique qu\u2019Eco Glitter <\/strong>trouve pleinement sa place : une solution de finition qui permet aux marques d\u2019exprimer visuellement leur engagement, tout en pr\u00e9servant l\u2019\u00e9clat signature du packaging de luxe et en adoptant des mat\u00e9riaux plus responsables.<\/strong><\/p>\n

Pour ISEM Packaging Group<\/strong>, cela signifie continuer \u00e0 guider l\u2019industrie vers des solutions qui allient esth\u00e9tique, performance et responsabilit\u00e9<\/strong>. Pour les marques, c\u2019est l\u2019opportunit\u00e9 de d\u00e9montrer – de mani\u00e8re tangible et visible, jusqu\u2019\u00e0 la surface d\u2019un \u00e9tui ou coffret – un engagement authentique envers l\u2019avenir du packaging.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Dans l\u2019univers du luxe, le packaging n\u2019est pas un simple contenant : il incarne l\u2019identit\u00e9 d\u2019une marque et transmet ses valeurs. Aujourd\u2019hui, cette dimension esth\u00e9tique et \u00e9motionnelle entre en r\u00e9sonance avec un autre crit\u00e8re devenu incontournable dans les choix des consommateurs : la durabilit\u00e9. Selon le rapport La durabilit\u00e9 dans le packaging \u2013 Ce<\/p>\n","protected":false},"author":1,"featured_media":11733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[42],"tags":[117,36,80,37,118],"class_list":["post-11716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-glitter","tag-isem-packaging-group-fr","tag-luxury-packaging-fr","tag-packaging-fr","tag-packaging-innovation","category-42","description-off"],"yoast_head":"\nEco Glitter : une innovation qui conjugue esth\u00e9tique du luxe et durabilit\u00e9 - Isem Packaging Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isempackaginggroup.com\/fr\/eco-glitter-une-innovation-qui-conjugue-esthetique-du-luxe-et-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eco Glitter : une innovation qui conjugue esth\u00e9tique du luxe et durabilit\u00e9 - Isem Packaging Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=””]Dans l\u2019univers du luxe, le packaging n\u2019est pas un simple contenant : il incarne l\u2019identit\u00e9 d\u2019une marque et transmet ses valeurs. Aujourd\u2019hui, cette dimension esth\u00e9tique et \u00e9motionnelle entre en r\u00e9sonance avec un autre crit\u00e8re devenu incontournable dans les choix des consommateurs : la durabilit\u00e9. 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