{"id":12325,"date":"2026-02-19T11:42:16","date_gmt":"2026-02-19T10:42:16","guid":{"rendered":"https:\/\/isempackaginggroup.com\/?p=12325"},"modified":"2026-02-19T12:25:50","modified_gmt":"2026-02-19T11:25:50","slug":"isem-and-ecodesigncloud-designing-luxury-packaging-with-measurable-sustainability","status":"publish","type":"post","link":"https:\/\/isempackaginggroup.com\/en\/isem-and-ecodesigncloud-designing-luxury-packaging-with-measurable-sustainability\/","title":{"rendered":"ISEM and EcoDesignCloud: designing luxury packaging with measurable sustainability"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]In 2026, ISEM Packaging Group received the EcoDesignCloud Certified Advocate Badge<\/strong>, a recognition awarded to companies that structurally integrate eco-design tools into their design processes.<\/p>\n

For us, this recognition formalises an approach we have chosen to adopt: making sustainability an integral part of the design phase<\/strong>, rather than an additional element assessed at the end of the process.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”12330″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1771498017197{margin-top: -30px !important;}”]Image credits: EcoDesignCloud<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

What EcoDesignCloud is<\/strong><\/h3>\n

EcoDesignCloud<\/a> is an international platform developed to support designers, retailers and manufacturers in managing and reducing environmental impact across the entire value chain<\/strong>. Today, the system is adopted by a global network of more than 600 professionals and companies across 35 countries, united by the common objective of defining new standards for sustainable retail and packaging.<\/p>\n

EcoDesignCloud integrates automated Life Cycle Assessment (LCA) tools, enabling the simulation and comparison of different packaging configurations<\/strong> (materials, structures, formats, finishes) and the calculation of an Ecoscore<\/strong>, a synthetic indicator that allows the environmental impact of alternative options to be assessed and compared. Its purpose is to support creativity and technical expertise by integrating an objective parameter, based on structured data, into the design phase<\/strong>, making decisions more informed and documentable.<\/p>\n

In addition, EcoDesignCloud enables companies to align with key European sustainability regulations<\/strong>, including the CSRD (Corporate Sustainability Reporting Directive), supporting environmental impact reporting at company, subsidiary and activity level.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”12333″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1771498029880{margin-top: -30px !important;}”]Image credits:\u00a0McKinsey & Company<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Why sustainability claims are no longer enough<\/strong><\/h3>\n

Sustainable packaging is now an integral part of brand strategies at a global level<\/strong>. It is no longer merely a value-driven sensitivity, but a factor that concretely influences brand perception and purchasing decisions<\/strong>.<\/p>\n

The Pro Carton Consumer Survey 2025<\/a> highlights that 75% of consumers<\/strong> consider packaging sustainability to be an \u201cimportant\u201d or \u201cvery important\u201d factor, while 64%<\/strong> believe packaging directly influences their perception of a company\u2019s commitment to sustainability.<\/p>\n

At a global level, recent research – including a McKinsey study conducted among more than 11,000 consumers across 11 countries<\/a> – confirms that packaging sustainability is increasingly embedded in product evaluation criteria and that brands and manufacturers are perceived as primarily responsible for driving this transformation.<\/p>\n

In this context, sustainability is no longer just a statement of intent: it becomes a design criterion that influences reputation, brand coherence and competitiveness<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

https:\/\/isempackaginggroup.com\/luxury-packaging\/wp-content\/uploads\/2026\/02\/Logo-EcoDesignCloud-ISEM.mp4<\/a><\/video><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

From downstream assessment to upstream design<\/strong><\/h2>\n

Traditionally, the environmental impact of packaging is analysed at the end of the development process, when key design decisions have already been made. By integrating EcoDesignCloud into our processes, we at ISEM Packaging Group have chosen a different approach: using the tool from the earliest stages of design to compare options and guide decisions in a conscious and structured way<\/strong>.<\/p>\n

Being a Certified Advocate<\/strong> means generating between 100 and 499 Ecoscores each year and demonstrating a structured use of data as concrete support for design decisions. Today, this method is active within ISEM and will progressively be extended to the other companies within the Group.<\/p>\n

Here is how ISEM Packaging Group uses EcoDesignCloud in practice.<\/p>\n

1. Comparison during the design phase<\/strong><\/h4>\n

During design development, we compare alternative materials, structures and technical solutions<\/strong> before production begins. Even seemingly minor choices\u2014such as a different internal support, a different grammage or a lighter structure\u2014can generate significantly different environmental impacts.<\/p>\n

2. Measuring impact through the Ecoscore<\/strong><\/h4>\n

Each project can generate an Ecoscore, making sustainability measurable and comparable<\/strong>. Sustainability thus becomes an objective parameter, alongside aesthetics, costs and technical performance. This allows us to:<\/p>\n