{"id":11715,"date":"2025-12-10T15:04:26","date_gmt":"2025-12-10T14:04:26","guid":{"rendered":"https:\/\/isempackaginggroup.com\/?p=11715"},"modified":"2025-12-10T16:05:36","modified_gmt":"2025-12-10T15:05:36","slug":"eco-glitter-an-innovation-that-brings-together-luxury-aesthetics-and-responsibility","status":"publish","type":"post","link":"https:\/\/isempackaginggroup.com\/en\/eco-glitter-an-innovation-that-brings-together-luxury-aesthetics-and-responsibility\/","title":{"rendered":"Eco Glitter: an innovation that brings together luxury aesthetics and responsibility"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]In the luxury sector, packaging is far more than a container: it is an identity marker that communicates a brand\u2019s values<\/strong>. Today, this aesthetic and emotional dimension is increasingly intertwined with another criterion that has become central to consumer choice: sustainability<\/a>.<\/p>\n

According to McKinsey\u2019s Sustainability in Packaging \u2013 What European Consumers Value in 2025 <\/em>report, interest in more responsible materials continues to grow across Europe. Consumers place particular importance on reducing plastic, choosing renewable materials, and gaining transparency around material decisions<\/strong>. Most importantly, they expect sustainable solutions to maintain quality, aesthetics, and functionality \u2014 an essential requirement for premium and luxury packaging.<\/p>\n

The Pro Carton Consumer Survey 2025<\/em>, commissioned by the European association of cartonboard manufacturers<\/strong>, confirms these trends with clear data on European consumer perception:
\n\u2022 75% consider packaging sustainability an \u201cimportant\u201d or \u201cvery important\u201d factor<\/strong>;
\n\u2022 70% attribute high value to plastic reduction in packaging<\/strong>;
\n\u2022 72% prefer renewable or recyclable materials<\/strong>;
\n\u2022 and, significantly for brands, 64% believe that packaging directly influences their perception of a company\u2019s sustainability commitment<\/strong>.<\/p>\n

In other words, packaging is now seen as one of the key indicators of how seriously a brand approaches its environmental responsibilities<\/strong>. Within this landscape, ISEM Packaging Group<\/strong>, leveraging the technological expertise of EGISA<\/strong>, which developed the project, introduces Eco Glitter<\/strong>, a solution designed to overcome the limitations of traditional glitter while preserving the signature brilliance of high-end packaging and progressively replacing fossil-derived materials with renewable alternatives.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11720″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Why glitter has become a strategic topic<\/strong><\/p>\n

Traditional glitter used on premium cartons is composed of plastic micro-particles and is usually applied on a metallized PET backing. In recent years, this type of material has increasingly entered the European debate on the reduction of fossil-based polymers: EU Regulation 2023\/2055<\/strong> moves precisely in this direction by limiting microplastics intentionally added to products.<\/p>\n

At the same time, many luxury brands have begun replacing metallized PET film with cold foil<\/strong>, which enables selective metallization without leaving plastic<\/strong> on the packaging <\/strong>and does not hinder recyclability, a shift that reflects the growing ambition to reduce fossil-based components even in decorative finishes<\/strong>.<\/p>\n

Although premium packaging is not directly affected by these restrictions <\/strong>– the glitter applied to folding cartons is fully embedded in UV varnish and does not disperse into the environment – the luxury sector now operates in a context where every material choice communicates a brand\u2019s positioning. Moreover, Europe\u2019s message is clear: when non-fossil alternatives offer comparable performance, their adoption is strongly encouraged<\/strong>.<\/p>\n

Meanwhile, brands are moving faster<\/strong>. Many beauty and fragrance companies have included the reduction of virgin plastic and the increased use of renewable materials in their 2030 sustainability roadmaps<\/strong>, not only in the structural components of packaging, but also in more complex decorative finishes. This is why glitter is no longer just a sparkling effect, but a strategic topic that touches on regulation, R&D and brand positioning \u2014 and ultimately becomes a concrete competitive advantage<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11723″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Eco Glitter: a plant-based innovation for luxury finishing<\/strong><\/p>\n

It is within this cultural, regulatory, and market evolution that Eco Glitter <\/strong>emerges \u2014 the alternative to traditional glitter developed by EGISA and promoted by ISEM Packaging Group.<\/strong><\/p>\n

The key difference lies in the material itself: Eco Glitter is produced using a plant-based cellulose film, offering a more sustainable alternative to conventional petroleum-derived plastic. This allows brands to:
\n\u2022 replace a fossil-based material with a renewable resource<\/strong>
\n\u2022 reduce reliance on PET<\/strong>
\n\u2022 maintain the same brilliant, sparkling effect<\/strong> required by the luxury segment<\/p>\n

This approach enables the substitution of fossil components with more responsible materials while preserving colour, luminosity, and visual consistency, three essential requirements for high-end packaging. This is what we refer to as responsible substitution<\/em><\/strong>: evolving materials wherever technically feasible, without compromising on aesthetics.<\/p>\n

Furthermore, Eco Glitter is fully embedded in a<\/strong> UV varnish<\/strong>, forming a compact and stable layer. This ensures high performance, prevents particle release, and delivers a flawless, long-lasting finish<\/strong>: exactly what the beauty and fragrance sectors demand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11726″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]An intuition refined over time: Eco Glitter for \u201cI Want Choo\u201d<\/strong><\/p>\n

How did the Eco Glitter project begin? With EGISA\u2019s intuition that even a sparkling finish could evolve toward more responsible materials without losing its aesthetic appeal<\/strong>. A belief strong enough for the team to develop an initial prototype as a self-promotional project<\/strong> and present it four years ago at Luxe Pack Monaco<\/strong>. It was there that the innovation found its first supporter: Interparfums<\/strong>, an international fragrance company known for developing and producing perfumes for leading luxury brands<\/strong>, who immediately recognized its potential.<\/p>\n

This marked the beginning of a development journey that led to four generations of Jimmy Choo I Want Choo folding cartons<\/strong>. An evolution driven by continuous research and numerous technical challenges: ensuring colour and sparkle stability<\/strong> (crucial in the beauty sector), optimizing high-speed industrial processes<\/strong>, and maintaining compatibility with complex varnishes and premium finishing techniques<\/strong>.<\/p>\n

After the Jimmy Choo I Want Choo<\/strong> (red edition) and I Want Choo Forever<\/strong> (black edition) editions, both developed in traditional glitter with 12 \u03bcm PET film, Interparfums wanted to further evolve its iconic packaging by introducing a more responsible approach to materials.<\/p>\n

I Want Choo Le Parfum <\/strong>(Gold Edition) marked the first real sustainable upgrade, with the official debut of Eco Glitter, produced using a cellulose-based film of plant origin<\/strong>. This version also introduced the transition to an 8 \u03bcm PET film<\/strong>, a change that resulted in a 33% reduction in plastic<\/strong>, while preserving the visual balance required by the brand.<\/p>\n

The most recent upgrade – I Want Choo With Love<\/strong> (pink edition), released in 2025 – marks the most significant step in the entire evolution. The folding carton eliminates the metallized PET film entirely, replacing it with cold foil<\/strong>, which further reduces plastic content and improves recyclability. This transition represents a substantial technical advance, as cold foil allows the board to be metallized only where needed – without laminating the entire surface with PET – resulting in a lower plastic footprint while preserving excellent visual impact.<\/strong><\/p>\n

This progression has allowed the brand to preserve the expressive impact typical of the Jimmy Choo universe while significantly reducing the environmental footprint of the folding carton.<\/p>\n

As Pauline Moret<\/strong>, Purchasing and Packaging Development Manager at Interparfums<\/em><\/strong>, explains: \u201cThe aim was to create a packaging that was not only distinctive and visually striking, but also in line with the brand’s values of sustainability. We therefore introduced elements such as the eco glitter for a more responsible sparkle effect<\/strong>, as well as reducing the plastic content by 33%<\/strong> thanks to the limited use of polyester in the folding carton. In this way, the design combines aesthetics with environmental commitment.<\/em>\u201d<\/p>\n

Next challenge? Achieving compatibility with water-based varnishes. <\/strong>This is a technically demanding step that our R&D teams at ISEM Packaging Group are actively working on to further improve recyclability in pulping systems<\/strong>. It reflects our continued commitment to advancing material innovation across the entire packaging value chain, ensuring that every evolution strengthens both performance and environmental responsibility.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11729″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Looking ahead: why innovation truly matters<\/span><\/b><\/p>\n

Global dynamics make it clear that sustainability is no longer an optional requirement, but a force reshaping the entire packaging value chain. The McKinsey report Sustainable Packaging \u2013 Global Consumer Views 2025<\/i> highlights that recyclability is now the most important criterion in evaluating sustainable packaging, while renewable materials are increasingly seen as a tangible indicator of a brand\u2019s environmental commitment.<\/p>\n

At the same time, products that communicate sustainability-related attributes have recorded 28% cumulative growth over the past five years<\/b>, demonstrating that sustainability has become a global competitive driver. Not only that: consumers view brand owners and packaging producers<\/b> as the primary actors responsible for driving innovation in this space, an expectation that is accelerating the development of more advanced aesthetic and technical solutions.<\/p>\n

It is within this momentum that Eco Glitter<\/b> finds its place: a finishing solution that enables brands to visually express their commitment while preserving the distinctive brilliance of luxury packaging and adopting more responsible materials<\/b>.<\/p>\n

For ISEM Packaging Group<\/b>, this means continuing to lead the industry toward solutions that combine aesthetics, performance, and responsibility<\/b>. For brands, it means demonstrating \u2014 tangibly and visibly, even on the surface of a folding carton or a rigid box \u2014 an authentic commitment to the future of packaging.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]In the luxury sector, packaging is far more than a container: it is an identity marker that communicates a brand\u2019s values. Today, this aesthetic and emotional dimension is increasingly intertwined with another criterion that has become central to consumer choice: sustainability. According to McKinsey\u2019s Sustainability in Packaging \u2013 What European Consumers Value in 2025<\/p>\n","protected":false},"author":1,"featured_media":11732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[41],"tags":[115,39,79,40,116],"class_list":["post-11715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-glitter","tag-isem-packaging-group-en","tag-luxury-packaging-en","tag-packaging-en","tag-packaging-innovation","category-41","description-off"],"yoast_head":"\nEco Glitter: an innovation that brings together luxury aesthetics and responsibility - Isem Packaging Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isempackaginggroup.com\/en\/eco-glitter-an-innovation-that-brings-together-luxury-aesthetics-and-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eco Glitter: an innovation that brings together luxury aesthetics and responsibility - Isem Packaging Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=””]In the luxury sector, packaging is far more than a container: it is an identity marker that communicates a brand\u2019s values. Today, this aesthetic and emotional dimension is increasingly intertwined with another criterion that has become central to consumer choice: sustainability. 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