{"id":11058,"date":"2025-10-07T13:26:40","date_gmt":"2025-10-07T11:26:40","guid":{"rendered":"https:\/\/isempackaginggroup.com\/?p=11058"},"modified":"2025-11-27T09:45:14","modified_gmt":"2025-11-27T08:45:14","slug":"isem-egisa-middle-east-a-new-chapter-in-luxury-packaging","status":"publish","type":"post","link":"https:\/\/isempackaginggroup.com\/en\/isem-egisa-middle-east-a-new-chapter-in-luxury-packaging\/","title":{"rendered":"ISEM EGISA Middle East: a new chapter in luxury packaging"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]The Middle East is today one of the most dynamic markets worldwide for the luxury sector<\/strong>, particularly in beauty and fashion. High-end fragrances, cosmetics, and fashion accessories<\/strong> find here a sophisticated audience, with growth rates that continue to outpace the global average.<\/p>\n

In this context, Beautyworld Middle East Dubai (27\u201329 October 2025)<\/strong> \u2014 a landmark event that brings together industry professionals and serves as a platform to understand growth trends \u2014 is the ideal stage to introduce<\/strong> ISEM EGISA Middle East<\/strong><\/a>: the new commercial identity of ISEM Packaging Group and EGISA<\/strong> in the region, born from the union of two complementary stories that strengthen the Group\u2019s European leadership in luxury packaging.<\/p>\n

ISEM EGISA Middle East<\/strong> marks a key milestone in the evolution of ISEM Packaging Group<\/strong>. Through the strategic integration of EGISA<\/strong> \u2014 a Spanish company with over 60 years of expertise in premium folding cartons and more than 25 years of commercial activity in the area<\/strong> \u2014 the Group proudly becomes the first European packaging company with a permanent presence in the Middle East<\/strong>, reinforcing its long-term commitment to clients.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11061″ img_size=”full” alignment=”center” onclick=”link_image” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The roots of an international project<\/strong><\/p>\n

Understanding the market<\/strong> and adapting strategies, products, and marketing to the cultural and socio-demographic nuances of the area is essential for European companies expanding in the Middle East. Local heritage, as well as purchasing habits \u2014 with 78% of sales still taking place in physical stores<\/strong>, making the product and packaging experience even more critical \u2014 must be carefully taken into account.<\/p>\n

This is confirmed by Yaser Daadouch<\/strong>, General Manager<\/strong> and a key figure at the Dubai commercial office of ISEM EGISA Middle East<\/strong>. He joined the Group in 2022 after meeting Francesco Pintucci<\/strong>, <\/strong>CEO of ISEM Packaging Group<\/strong>, in Dubai, and quickly identified the opportunity to create a solid bridge between Europe and the Middle East<\/strong>. \u201cFrom the very beginning it was clear how essential it was to have a local presence that truly understands the culture and business environment\u201d<\/em> he explains. \u201cMy focus has been to position Dubai as the hub where European luxury packaging expertise meets the ambition and growth of Middle Eastern brands<\/strong>. This has meant building close relationships with leading fragrance and beauty houses, while also opening doors to new partnerships.\u201d<\/em><\/p>\n

Opening the Dubai office, he stresses, was much more than a logistical step: \u201cThe first move was to listen carefully to clients<\/strong> and avoid a one-size-fits-all approach. We began with fragrances \u2014 the heart of the beauty industry here<\/strong> \u2014 and then expanded into cosmetics and high-end fashion accessories, always focusing on premium, tailor-made solutions<\/strong>. Establishing the office was about creating a trusted platform that demonstrates our long-term commitment<\/strong>.\u201d<\/em><\/p>\n

In just three years, this strategy has borne fruit: \u201cWe have gone from being a promising new presence <\/strong>to becoming a recognized strategic partner<\/strong> for many luxury brands. Clients value that we are not only delivering packaging but building solutions and relationships that last<\/strong>. The integration with EGISA has been decisive: their expertise in folding cartons perfectly complement ISEM\u2019s strengths in rigid boxes and innovation. Together, we now offer a wider, more innovative, and more sustainable portfolio<\/strong> \u2014 positioning us as the first European luxury packaging group<\/strong> with both deep roots and a stable base in the Middle East.\u201d<\/em><\/p>\n

Looking ahead, Yaser emphasizes the central role packaging plays in this market: \u201cLuxury packaging here is far more than protection \u2014 it is part of the product itself<\/strong><\/em>, a symbol of status, creativity, and innovation. Consumers expect packaging to tell a story, elevate the brand, and deliver a complete experience. That is why participating in <\/em>Beautyworld<\/strong> under our new <\/em>ISEM EGISA Middle East identity is such a milestone: it allows us to <\/em>present our united strengths, reaffirm our long-term commitment<\/strong>, and mark the beginning of the next chapter of our journey.\u201d<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11064″ img_size=”full” alignment=”center” onclick=”link_image” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]From vision to growth: 25 years of EGISA expertise in the Middle East<\/strong><\/p>\n

According to the McKinsey State of Fashion Report 2023<\/strong>, the Middle East and Africa (ME&A) represent the fastest-growing area globally, with forecasts of over 10% annual growth in the luxury sector<\/strong>.<\/p>\n

Growth is particularly strong in high-end beauty categories: fragrances and skincare<\/strong> are expected to post a compound annual growth rate (CAGR) of 11% and 12% respectively through 2027<\/strong>, with retail sales exceeding USD 47 billion. These categories are crucial for the luxury packaging industry, where packaging is not merely a covering but an integral part of the product\u2019s value and customer experience<\/strong>. In a market that seeks status symbols<\/em> and packaging as true works of art<\/em>, innovation and aesthetics become decisive competitive factors.<\/p>\n

This growth outlook, however, was already foreseen two decades ago. Ignacio Labori<\/strong> \u2014 Area Manager and a cornerstone of EGISA <\/strong>\u2014 understood that the Middle East would become a place where the excellence of European luxury packaging could truly make a difference. Since the late 1990s, the Spanish company has been exporting folding cartons and luxury packaging to the area, building long-lasting relationships with leading clients. Ignacio\u2019s recent and sudden passing leaves a profound void, but also an important legacy: his pioneering vision \u2014 which we revisit today with Carlos Labori<\/strong>, CEO of EGISA <\/strong>and Ignacio\u2019s brother \u2014 paved the way for a journey that now converges into the new identity of ISEM EGISA Middle East. \u201cIgnacio had the foresight, over 25 years ago, to see the Middle East as a natural home for luxury.<\/em><\/strong>\u201d – Carlos recalls – \u201cWhile the region was still new to many European companies, he believed EGISA could grow here by listening carefully, respecting local culture<\/strong>, and bringing our craft to meet the market\u2019s high standards<\/em>.\u201d<\/p>\n

For Ignacio, this project was more than business: \u201cIt was a true passion. He dreamed of connecting European know-how with the Middle East\u2019s deep appreciation for refinement<\/strong>. That vision became a guiding force for EGISA and still shapes how we approach luxury today.\u201d<\/em><\/p>\n

Thanks to this spirit, EGISA has built strong and lasting relationships: \u201cTrust and respect are the foundation. We have always treated clients as partners, not transactions<\/strong>. By being consistent, transparent, and adaptable, we have built relationships that last decades and grow stronger over time.\u201d <\/em><\/p>\n

Today, this legacy joins the more recent yet strategic physical presence of ISEM Packaging Group in Dubai, giving life to ISEM EGISA Middle East. \u201cThis new identity unites EGISA\u2019s heritage with the strong presence of ISEM Packaging Group in Dubai<\/strong>,\u201d<\/em> Carlos concludes. \u201cTogether we bring legacy, innovation, and scale \u2014 a unique synergy that positions us to shape the future of luxury packaging with creativity, sustainability, and agility.\u201d<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”11067″ img_size=”full” alignment=”center” onclick=”link_image” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Heritage and future: the ISEM EGISA Middle East strategy<\/strong><\/p>\n

All projections confirm the central role of the Middle East for international brands. For packaging, this translates into new opportunities: brands are looking for partners able to deliver innovation, refined aesthetics, and sustainable processes<\/strong>, while at the same time ensuring efficiency and speed<\/strong> to market.<\/p>\n

With the creation of ISEM EGISA Middle East, <\/strong>ISEM Packaging Group and EGISA address these needs by consolidating their strengths, the specialized and shared heritage of the Group\u2019s companies, and their ambition to stand alongside local brands as a strategic partner in luxury packaging <\/strong>\u2014 offering:<\/p>\n